Conference Agenda

Making It In Michigan

November 13, 2019

Lansing Center, Lansing MI


7:00am – 8:00am                 Conference Registration (Banquet Rooms 1-6)

Continental breakfast available for conference attendees

 8:00am – 8:20am                 Welcome and Opening Remarks

Jeff Dwyer, Acting Director, MSU Product Center, Director, MSU Extension, and Senior Associate Dean of Outreach and Engagement, College of Agriculture and Natural Resources

8:30am – 9:30am                 Educational Session 1

- Selling Your Product to Institutions

- Common Hurdles as a New Food Entrepreneur

- How to Secure Locally Raised Meats & Cheeses

- Winning @ Retail – How to Market ‘Local’

9:40am – 10:40am              Educational Session 2

- Working with a Retailer – Who, What, Where and How?

- Taking the Mystery Out of Lot Coding, UPC’s & Shelf Life

- The Art of Storytelling through your Label

- Working with a Co-Packer: When to Make That Important Decision

10:50am – 11:50am            Educational Session 3

- Working with a Distributor – When, Why and How?

- Food Label Claims: Clearing Up the Confusion

- Consumer Trends in Beverages

- Researching the Best Packaging Solution: Where Do I Begin?

12:00pm – 1:30pm              Lunch Program (Banquet Rooms 1-6)

                                            Award Winner Presentations and Videos

- Value Added Agriculture Award

- Barrier Buster Award

- Start-Up to Watch Award

- Entrepreneur of the Year Award

“Climbing the Ladder to Entrepreneurial Success” an informal discussion with three successful Product Center Clients and moderated by Dr. Dave Ivan, Director, Community, Food & Environment Institute, MSU Extension

- Scott Owens, Co-Founder, President and Master Mixologist of the brand “Scotty O’Hotty

- Andrew Chmielewski, Founder of Dave’s Sweet Tooth Toffee and Co-Founder of the Mitten Crate

- Jill Bommarito, Founder and President of Ethel’s Baking Company

1:30pm – 4:00pm                 Visit the Marketplace Trade Show – Exhibit Hall A & B