Conference Agenda

Making It In Michigan

April 27-30, 2021 and May 4-6, 2021

All sessions will take place via Zoom Webinar

April 27, 2021

8:30 - 10 a.m.

Capitalizing On Trends In Today’s Pandemic Driven Reality And Leveraging Social Media To Influence Consumers

11:30 a.m. - 1 p.m.

Marketing And Regulatory Issues In Meat And Dairy
Marketing And Regulatory Issues In Beverages
Getting Started With Value-Added Agriculture: Everything Old Is New Again
Start-Up Tips: Snacks, Desserts, Dried Goods And Pet Treats
Processing And Regulatory Issues In Aquaculture
Start-Up Tips: Sauces, Dips And Spreads

2 - 3:30 p.m.

How To Get Your Beverages To Market
Access To Meat And Dairy Processing  
Innovative Approaches To Value-Added Agriculture
Next Level Sauces, Dips, Condiments And Salsa
Understanding Seafood Sellers’ And Customers' Needs: Changes In Choice Of Seafood: Emerging Opportunities
Next Level Snacks, Bars And Dried Goods

5 -6:30 p.m.

Michigan Good Food Fund Pitch Competition

April 28, 2021

8:30 - 10 a.m.

Building Strong Teams With Bob Fish And Jermale Eddie

11:30 a.m. - 1 p.m.

Start-Up Tips: Finances, Business Planning And Tech Tools

2 - 3:30 p.m.


Taking It To The Next Level: Financial Management, Risk Coverage, And Digital Presence

May 4, 2021

8:30 - 10 a.m.

Be ‘On Trend’ When Marketing Your Business

11:30 a.m. - 1 p.m.

Start Up Basics: From Production To Licensing To Sales

2 - 3:30 p.m.

How To Make Sustainability Work For You

May 5, 2021

8:30 - 10 a.m.

Building Successful Partnerships With Major Retailers: A Panel Discussion

11:30 a.m. - 1 p.m.

Community Grocery Retail Panel

2 - 3:30 p.m.

Advanced Processing And Distribution

May 6, 2021

8:30 - 10 a.m.

With Crisis Come Change And Opportunity With Dr. Quentin Tyler, Michigan State University