Registration is now open for the Real Christmas Tree Board Research Update webinar series

Christmas tree experts will discuss current research projects funded by the Real Christmas Tree Board. Topics will cover effective communication with the public, pest management and genetic improvement of trees.

A christmas tree shoot with a logo
A Christmas tree shoot. Photo by Bert Cregg, MSU.

Registration is now open for the Real Christmas Tree Board’s quarterly webinar series featuring research projects funded by the board and other topics important to Christmas tree growers.  This webinar series will be hosted in collaboration with Michigan State University Extension. Christmas tree researchers and specialists will present research on pest management, marketing and the future of tree breeding. 

The webinar series will be held quarterly on Thursdays from Sept. 28 to June 25 from 11 a.m. to 12 p.m.  There is no cost to register, but registration is required to view live webinars.  Webinar recordings will be available through the Real Christmas Tree Board. Pesticide credits have been requested for webinars with pest management content, but those wishing to receive those credits must view the webinars live. 

Webinar schedule

September 28, 2023 - Intentional Communication, Being a Spokesperson for the Christmas Tree Industry – John Armato, FleishmanHilard, senior partner

If you’re speaking on behalf of an organization or as an advocate for an industry, you’re serving as a “spokesperson.” You may not be on TV or giving interviews to newspapers, but your message is just as critical in meetings, at conferences and in coffee shops. And all good spokespeople have one thing in common: They don’t leave their message to chance. They are intentional about what they say and how they say it. This session will give you insights into what messages really are, how they function, and what separates the good ones from the bad.

January 30, 2024 - Elongate Hemlock Scale Current Management and Novel Controls

Elongated hemlock scale is a major pest problem in some production areas. Recently, some states have implemented quarantines to prevent the spread of this pest. This presentation will outline current management practices for control and what future options may entail.

April 23, 2024 - The Christmas Tree Genome Project to Rapidly Advance Genetic Improvement

What is genomic research? How can this impact the Christmas tree industry? This presentation will discuss genetic sequencing of Fraser fir and applications for advancements in tree breeding programs.

June 25, 2024 - Weed Control in Christmas Trees

Weeds are one of the biggest challenges all farmers face. What options are available to control problem weeds in Christmas tree fields?

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