Effects of Agricultural Marketing

Segment: 11. Agriculture Business & Marketing, Standard: Explain the influence of AFNR on society. (Career Cluster I.B.4)

Description

Understand the basics of buzz words on labels (gluten, hormones, GMOs etc.) and how their use on products affect the purchases of consumers, in a helpful or misleading way. They should be able to understand this information and apply it when purchasing food at the store. Taking it a step further, you could go into label regulations and requirements and how that impacts the marketing industry.

Resources

Teaching Methods

Brainstorming, Lecture Discussion, Paired or Small Group Discussion, Case Study, Resource People, Supervised Study, Debate

Tags: agriculture food and natural resources education, curriculum

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