Marketing & Communication

Marketing and Communication

In order to have a successful event, you will need to develop an effective marketing and communications plan. The main goal of your marketing and communications plan is to bring awareness to your event and help drive attendance. 

The first thing you should do is determine who is the target audience - the people who will be attending your event. Once you have that determined, think about what might be the best way to reach them - are they tech savvy or do they prefer more traditional methods of communication? You should have a clear picture of what your event will offer to your target audience - what are the benefits to them for attending? What will they learn?

There are several tools you can use to promote your event including, but not limited to, the following:

  1. Event Website 
  2. Email Distributions
  3. Text Blasts
  4. Save the Date Postcards
  5. Brochures/Fliers
  6. News Releases (pre-event / post-event / region specific)
  7. Social Media (Facebook / Twitter)
  8. Radio
  9. Blogs
  10. Television

ANR Communications & Marketing can create powerful and effective communications for your event, working within your budget and time frame. Click here to learn about the services offered by ANR Communications & Marketing.

MSU Extension Communications & Marketing can create powerful and effective communications for your event, working within your budget and time frame. Click here to learn about the services offered by MSU Extension Communications & Marketing.

If you want to submit an article in MSU Extension news, see the Article Writing Toolkit.

You can use the MSU Extension Marketing Checklist for tips and hints on when and how to market and communicate about your event.

You can also use downloadable templates and banner images (MSU Employees Only) for use in the ANR Events Management Registration System. This site also features a tutorial video to help show you how to use the templates for your event. 

If you're interested in having an event specific website, you can work directly with ANR Technology Services to build your website. For information on their services and pricing, click here to visit their website.

Please click here to visit University Communication's website for additional resources and information.        

Resources

  • follow us on youtube
  • follow us on instagram
  • follow us on linkedin
Michigan State University
  • Spartans Will.
  • © Michigan State University

MSU is an affirmative-action, equal-opportunity employer, committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential.

Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status. Issued in furtherance of MSU Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Quentin Tyler, Director, MSU Extension, East Lansing, MI 48824. This information is for educational purposes only. Reference to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned.

The 4-H Name and Emblem have special protections from Congress, protected by code 18 USC 707.

We comply with the Federal Trade Commission 1998 Children’s Online Privacy Protection Act (COPPA).