MSU Extension Marketing Checklist
March 1, 2017
A list of possible marketing and communication tactics that can be used when marketing your event and/or program. Tactics are listed in the recommended order of approach for most events.
FILE DOWNLOADMarketing Templates, Tips and Tutorials
Marketing materials and MSU Extension templates are available to assist with basic marketing needs. They provide a standardized MSU Extension branded look using commonly available fonts and office software. Workflows for meeting web accessibility standards for Adobe Acrobat PDF format documents are included in the tips and tutorials.
The following templates are available on SharePoint (login required) in the MSU Extension Communications & Marketing Documents section:
- General MSU Extension
- Children & Youth Institute Templates
- Michigan 4-H Templates
- Agriculture & Agribusiness Institute Templates
- Community, Food & Environment Institute Templates
- Health & Nutrition Institute Templates
- Tip Sheets & Tutorials
- MSU Extension Brochure Microsoft Publisher Template Accessibility Tutorial
- MSU Extension Brochure PDF Template Accessibility Tutorial
- MSU Extension Branding & Templates Webinar
General MSU Extension
- MSU Extension Printable News Article/Fact Sheet Template
- MSU Extension E-Letterhead Template
- MSU Extension Envelope Template
- MSU Extension PowerPoint Template (16:9 aspect ratio)
- This "On-screen Show" (16:9) template is optimal for use with video. It uses the font "Arial" and features the MSU Extension wordmark and the MSU Spartan helmet graphic
- MSU Extension PowerPoint Template (4:3 aspect ratio)
- This "Standard" (4:3) format template uses the font "Arial" and features the MSU Extension wordmark and the MSU Spartan helmet graphic.
Children & Youth Institute
Templates
All files can be found on Sharepoint. You must log into Sharepoint to access the templates.
- Children and Youth Institute Brochure Template
- Children and Youth Institute Event Template
- Children and Youth Institute Program Template
- Children and Youth Impact Report Template
- Children and Youth Programming Profile Template
Michigan 4-H
Templates
All files can be found on Sharepoint. You must log into Sharepoint to access the templates.
- Michigan 4-H Brochure Template
- Michigan 4-H Event Flyer Template
- Michigan 4-H Program Flyer Template
4-H Grows Here Campaign Materials
To assist 4-H staff with local marketing efforts, a complete catalog of 4-H Grows Here campaign materials has been created. This document contains links to all 4-H Grows Here materials that are currently available.
Agriculture & Agribusiness Institute
Templates
All files can be found on Sharepoint. You must log into Sharepoint to access the templates.
- Agriculture and Agribusiness Institute Brochure Template
- Agriculture and Agribusiness Institute Event Flyer Template
- Agriculture and Agribusiness Institute Program Flyer Template
- Agriculture and Agribusiness Institute Impact Report Template
- Agriculture and Agribusiness Institute Programming Profile Template
Community, Food & Environment Institute
Templates
All files can be found on Sharepoint. You must log into Sharepoint to access the templates.
- Community, Food & Environment Institute Brochure Template
- Community, Food & Environment Institute Event Flyer Template
- Community, Food & Environment Institute Program Flyer Template
- Community, Food & Environment Institute Impact Report Template
- Community, Food & Environment Institute Programming Profile Template
Health & Nutrition Institute
Templates
All files can be found on Sharepoint. You must log into Sharepoint to access the templates.
- Health and Nutrition Institute Brochure Template
- Health and Nutrition Institute Event Flyer Template
- Health and Nutrition Institute Program Flyer Template
- Health and Nutrition Institute Impact Report Template
- Health & Nutrition Institute Programming Profile Template
Tip Sheets and Tutorials
- The MSU Extension Marketing Brochure and Flier Templates Tutorial 3-page handout provides step-by-step instructions for using the MSU Extension templates and making accessible PDFs.
- The MSU Extension Templates: Professional Tips and Tools 2-page handout provides some basic points to consider when developing materials using the MSU Extension templates.
- The MSU web site tutorial for PowerPoint accessibility provides a number of tools that you can use to make your documents more accessible.
- The WC3 Web Accessibility Initiative “How to Make Presentations Accessible to All” goes beyond the PowerPoint file and discusses presentation setup and methods.
Videos
MSU Extension Brochure Template Accessibility
The MSU Extension Brochure Template Accessibility video tutorial demonstrates how to use an MSU Extension brochure template in Microsoft Publisher. (13:11 minutes)
MSU Extension Brochure Template Accessibility
The MSU Extension Brochure Template Accessibility video tutorial demonstrates steps for making an accessible Acrobat PDF for posting on the web using the MSU Extension Microsoft Publisher template and Adobe Acrobat Professional. (9:14 minutes)
MSU Extension Branding and Templates Webinar
The MSU Extension Branding and Templates Webinar is an online training session recorded on 2/21/17. It includes MSU Extension brand information, how to work in the Publisher templates, and how to work with ANR Communications and Marketing (ANR Creative) for more complex communication project needs. (54:21 minutes)