First Impressions Tourism Summary Report - City of Hart, October 2022

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October 24, 2022 - Andy Northrop<northro5@msu.edu>

The First Impressions (FI) program was developed in 1991 by the University of Wisconsin Extension to help communities learn about their existing strengths and weaknesses as seen through the eyes of first-time visitors. The FI program has been used to help communities across the U.S. and Canada inform economic initiatives or further develop community goals and has been modified over the years by various Extension services based on different needs. Michigan State University (MSU) Extension adapted this program via a multi-state grant provided via the Northeast Regional Center for Rural Development in 2014. MSU Extension’s First Impressions: Tourism Assessments (FIT) is a unique version of FI for our state and, since inception in 2016, has seen approximately 20 Michigan communities participate in the program.

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