Driving Demand: Identifying your target consumer and crafting a story that will sell
August 27, 2025 1:00PM - 2:00PM EST | 12:00PM - 1:00PM CST
Registration Deadline: August 26, 2025 - 11:59PM
Contact: Jamie Rahrig
Join the Great Lakes Midwest Regional Food Business Center for a webinar on Wednesday, August 27, 2025 to connect and learn.
Wednesday, August 27, 2025, 1 PM EST | 12 PM CST
Understanding your customer and their purchasing habits is key to increasing sales. Join the Great Lakes Regional Food Business Center team and speakers from Integral CPG to understand more about growing your sales.
The session will be facilitated by Jamie Rahrig of Michigan State University Center for Regional Food Systems and Product Center. Joining Jamie is the team from the food and beverage branding firm, Integral CPG.
Speakers
- Glenn Pappalardo, Integral CPG, has over 20 years of experience in developing winning growth and innovation strategies for companies in the food and beverage industry, in both consulting and corporate leadership roles He has been a member of executive teams at both RXBAR (International, COO) and Kashi (Strategy, International) and led multiple consulting firms specializing in the space (JPG Resources, Integral CPG). In addition, his 15+ years of consulting experience includes time at multinational firms PwC and Deloitte, in the Consumer Products industry practices of each. Glenn holds an MBA in Management, Marketing and Organizations.
- Arwen Kimmell has 20+ years in wellness, insights, and brand strategy, Arwen brings deep expertise in innovation, segmentation, and behavioral research for companies in the food and beverage space. She has also led insights for purpose-driven brands like Newman’s Own, Kashi, and Bear Naked, giving her unique perspective into those specialized company environments. Arwen holds a PhD in Cultural Anthropology and is certified in Behavioral Economics and UX Research.
Join us Wednesday, August 27, 1 PM EST | 12 PM CST on Zoom, to learn and connect. This session will be recorded and shared at glm-rfbc.msu.edu and on Youtube.
Register by Tuesday, August 26, 2025, 11:59 PM
For more information, email glm-rfbc@msu.edu or visit glm-rfbc.msu.edu.
About the Great Lakes Midwest Regional Food Business Center
The Great Lakes Midwest Regional Food Business Center is dedicated to offering coordination, technical assistance, and capacity building opportunities for farmers, producers, and other food business owners, in support of a more resilient and competitive food system. Michigan State University Center for Regional Food Systems (MI) coordinates the Great Lakes Midwest Regional Food Business Center that is comprised of network coordinators – Chicago Food Policy Action Council (IL), Northwest Indiana Food Council (IN), Food Finance Institute of the University of Wisconsin System (WI), and the Menominee Indian Tribe of Wisconsin Department of Agriculture and Food Systems – who seek to take a transformational, rather than transactional, approach. Learn more at glm-rfbc.msu.edu
Per the USDA announcement on July 15, 2025, the Regional Food Business Center program has been terminated. The Great Lakes Midwest Regional Food Business Center will continue operations through mid-September. More information is available here.
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