Adam conducts interdisciplinary social science research centered on communicating environmental risks and encouraging sustainable behaviors. Drawing from the fields of social psychology and risk communication, his work integrates theories of individual perception and message framing to aide communication practitioners. Specifically, his goal is to better communicate environmental risks in ways that reduce the amount that their long term impacts are discounted. He is also active in sustainability issues at the university level. He has worked with colleagues to develop a valid assessment of sustainability knowledge targeted at undergraduate students, partnered with university sustainability offices to increase conservation behaviors among students, and believes in using campuses as living laboratories to produce both theoretical and practical research as well as tangible local impacts. Adam holds joint appointments with the Department of Community Sustainability, the Environmental Science and Policy Program and the School of Criminal Justice.
Zwickle, A. and K. Jones (2018). "Sustainability Knowledge and Attitudes—Assessing Latent Constructs." Handbook of Sustainability and Social Science Research: 435.
Whitley, C. T., B. Takahashi, A. Zwickle, J. C. Besley and A. P. Lertpratchya (2018). "Sustainability behaviors among college students: an application of the VBN theory." Environmental Education Research 24(2): 245-262.
Duan, R., A. Zwickle and B. Takahashi (2017). "A construal-level perspective of climate change images in US newspapers." Climatic Change 142(3): 345-360.
Singh, A. S., A. Zwickle, J. T. Bruskotter and R. Wilson (2017). "The perceived psychological distance of climate change impacts and its influence on support for adaptation policy." Environmental Science & Policy 73: 93-99.
Heeren, A. J., A. S. Singh, A. Zwickle, T. M. Koontz, K. M. Slagle and A. C. McCreery (2016). "Is sustainability knowledge half the battle?: An examination of sustainability knowledge, attitudes, norms, and efficacy to understand sustainable behaviours." International Journal of Sustainability in Higher Education 17(5): 613-632.
Zwickle, A., T. Koontz, K. Slagle and J. Bruskotter (2014). "Assessing sustainability knowledge of a student population." International Journal of Sustainability in Higher Education 15(4): 375-389.