• Coins stacked

    Don't undercut the market

    Published on April 6, 2020

    It is hard to compete on price when you are starting a new business. Instead, compete on customer service, quality and your unique selling proposition.

  • Someone typing on a typewriter

    Text is marketing

    Published on July 18, 2019

    In the retail food industry, consumers spend a short amount of time deciding which products to buy from the crowded grocery store shelf. Typeface is an important aspect of food branding that can attract a consumer’s attention, and dollars.

  • Opportunities in forestry: Non-timber forest products

    Published on March 26, 2019

    Producing non-timber forest products within a forest can create income and open new markets. Value-added products from the forest represents a possible solution to non-timber forest products’ well known market challenges.