Marketing Resource Suite for Food and Farm Businesses
November 24, 2025 - NWI Food Council, Bold Bison Communications and Consulting
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EmailHaving a consistent and recognizable brand is essential for any business. The following resources provide templates and guides for food and farm businesses to make creative, consistent, and brand standard media packages for social media, websites, newsletters, and more.
How to Use Canva Templates for Marketing Materials
This video helps demonstrates how to use the following design templates for marketing materials. Instructions on how to use a Canva template can also be found here: Copying a Canva Template
Choosing the Right Photos
Photos are key to eye-catching materials that tell a business’ story. Check out this resource for tips:
Digital Materials
Explore the templates below for marketing your business through digital channels. Once each link is opened, you can click on "View Template" to create an editable copy for use in Canva. More details on using Canva templates are available in the video and PDF above.
- Social Media Posts - Template in Canva
- Social Media Post - Template (PDF)
- This template offers a framework for different social media posts for your business. Examples include: meet the farmer, farm stand hours, upcoming market days, upcoming event/on-farm gathering, and what's in season.
- Header Images - Template in Canva
- Header Images - Template (PDF)
- This template can be used to design email or social page headers for e-newsletters, feature events, and as general business branding.
Print Materials
Explore the templates below for marketing your business through print channels. Once each link is opened, you can click on "View Template" to create an editable copy for use in Canva. More details on using Canva templates are available in the video and PDF above.
- Rack Cards - Template in Canva
- Rack Cards - Template (PDF)
- This template helps design printable, vertical information sheets for your business.
- Postcards - Template in Canva
- Postcards - Template (PDF)
- This template helps design printable cards to market your business.
- Market Flyer - Template in Canva
- Market Flyer - Template (PDF)
- This template provides ideas for advertising your business on a full-size sheet of paper.
These resources were designed by Bold Bison Communications and Consulting for NWI Food Council as funded by the Great Lakes Midwest Regional Food Business Center.
Per the USDA announcement on July 15, 2025, the Regional Food Business Centers program was terminated, prior to its original end date of July 2028. Because of this, the Great Lakes Midwest Regional Food Business Center halted operations on September 15, 2025 and was unable to responsibly launch the Business Builder Subaward program. Please see our related press release. Resources intended to help food and farm businesses will remain freely available on this website and additional resources can be found at foodsystems.msu.edu/resources.
About the Great Lakes Midwest Regional Food Business Center
The Great Lakes Midwest Regional Food Business Center was dedicated to offering coordination, technical assistance, and capacity building opportunities for farmers, producers, and other food business owners in support of a more resilient and competitive food system. Michigan State University Center for Regional Food Systems (MI) coordinated the Great Lakes Midwest Regional Food Business Center comprised of network coordinators – Chicago Food Policy Action Council (IL), Northwest Indiana Food Council (IN), Food Finance Institute of the University of Wisconsin System (WI), and the Menominee Indian Tribe of Wisconsin Department of Agriculture and Food Systems – who sought to take a transformational, rather than transactional, approach. Learn more at glm-rfbc.msu.edu
