Wholesale Produce Guide Template for Buyers

November 25, 2025 - Virginia Pleasant, PhD, Anne Massie, Ashley Barry, Becca Koetz, M.S.

Selling into wholesale markets is an opportunity for producers to diversify or streamline their market channels. This allows producers to potentially achieve more stability than selling through farmers markets and other direct to consumer opportunities. 

Developed by the NWI Food Council, this Wholesale Produce Guide Template can help wholesale buyers simplify the steps of grading and packing as a way to support farmer success.

Use the template below to prepare a guide for your business. Once the link is opened, you can click on "View Template" to create an editable copy for use in Canva. You will need sign into or create a Canva account to use this resource.

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Use the Template

This resource was prepared by the NWI Food Council and designed by Grapevine Local Food Marketing, as funded by the Great Lakes Midwest Regional Food Business Center. 

Per the USDA announcement on July 15, 2025, the Regional Food Business Centers program was terminated, prior to its original end date of July 2028. Because of this, the Great Lakes Midwest Regional Food Business Center halted operations on September 15, 2025 and was unable to responsibly launch the Business Builder Subaward program. Please see our related press release. Resources intended to help food and farm businesses will remain freely available on this website and additional resources can be found at foodsystems.msu.edu/resources.

About the Great Lakes Midwest Regional Food Business Center   

The Great Lakes Midwest Regional Food Business Center was dedicated to offering coordination, technical assistance, and capacity building opportunities for farmers, producers, and other food business owners in support of a more resilient and competitive food system. Michigan State University Center for Regional Food Systems (MI) coordinated the Great Lakes Midwest Regional Food Business Center comprised of network coordinators – Chicago Food Policy Action Council (IL), Northwest Indiana Food Council (IN), Food Finance Institute of the University of Wisconsin System (WI), and the Menominee Indian Tribe of Wisconsin Department of Agriculture and Food Systems – who sought to take a transformational, rather than transactional, approach. Learn more at glm-rfbc.msu.edu 

Accessibility Questions:

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