Course Description and Target Audience
The International Summer School delivers theoretical and practical knowledge to enable participants to design surveys and employ experimental methods. More specifically, the school serves as an introduction to state-of-the-art methods to address marketing research questions related to preferences, willingness to pay, and choice. Underlying drivers are also covered. In addition, delegates will be familiarized with state-of-the-art software, and design their own practice experiment through hands-on training.
The Summer School is an opportunity for young scholars who want to learn these methods to incorporate them in their thesis, for experienced academics who want to include this in their research agenda, as well as, for practitioners to enhance their own business-practice.