David Ortega

David Ortega

Telephone: 517 353 2981

Department of Agricultural, Food, and Resource Economics

Assistant Professor
446 W. Circle, Dr., Rm 306, Morrill Hall of Agriculture
East Lansing, MI 48824-1039


Ph.D., Purdue University
M.S., Purdue University
B.S., University of Florida

David Ortega is an Assistant Professor at Michigan State University. He is appointed in the tenure system. His research and education program is strategically positioned at the nexus of food marketing, agribusiness management, and international development. David’s research spans a range of topics in domestic and global agrifood systems, and focuses on understanding consumer, producer and agribusiness decision-making to better inform food policies and marketing strategies. Current research topics include demand for food safety in China, emerging markets for US products, climate change adaptation, and sustainable agricultural intensification. David teaches two upper level undergraduate courses, FIM335 Food Marketing Management, and FIM460 Retail Information Systems. He is currently working on Feed the Future Innovation Lab for Food Security Policy: Africa Great Lakes Region Coffee Support.

Professional Interests

  • Consumer and Producer Behavior
  • Food Marketing
  • Experimental Economics

Student Mentoring

Teaching Experience

  • FIM 335 Food Marketing Management (2014/Spring Semester)
  • RET 460 Retail information Systems. (2014/Spring Semester)

Tags: co-principal investigators

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