First Impressions Tourism Assessment cover photo with Grayling welcome sign.

First Impressions Tourism Summary Report - City of Grayling, December 2021

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February 3, 2022 - Andy Northrop<northro5@msu.edu>, Michigan State University Extension

MSU Extension’s First Impressions: Tourism Assessments (FIT) is a unique version of First Impressions for our state and, since inception in 2016, has continued to provide Michigan communities with a plethora of data and suggestions based off first-time visitor perspectives and experiences. This report is a general summary of raw data generated from visitor assessment surveys, photos, and discussions. Information presented in this report reflects the exclusive perspectives of five visitors to the City of Grayling and surrounding region. The result of Grayling’s FIT assessment and key findings were presented to the City of Grayling in December 2021. Additional information used to craft this report is available via the City of Grayling and/or MSU Extension.

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