ABC Cider Mill's Business Plan Report


July 29, 2005

Executive Summary

ABC Cider Mill is a cider mill that is diversified into many different product lines. The firm is well established in Clinton County, Michigan, having been in the cider business for 30 years. In Clinton County there are three other firms in the same line of business with nine other firms in the surrounding counties.

Our target markets include the following:

-Individuals that are driving along U8-27 on the way to and from northern Michigan.
-Families with children between the ages of 5 and 14 years of age that are looking for family entertainment.

Demographics of the target market:

-Caucasian children of blue collar workers, between 5 and 14 years of age.
-Caucasian blue collar workers with children, between 25 and 39 years of age.
-Caucasian blue collar workers/retirees with grand children, between 39 and 70 years of age.

The company believes in diversification of the revenue streams and leveraging the core strengths that will help secure market position and revenues into the future.


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