Questions to Ask: Audience
You always need to know your audience. However, offering a program in a new format may change your potential or actual audience.
Audience
- What is your ideal audience size? What is your likely audience size?
- Motivations
- What is their motivation for attending this programming? What problem(s) are they trying to solve by attending the program?
- General demographics
- Where do they live? What do they do? How old are they? Will youth in the audience?
- What are their scheduling needs?
- Will they have privacy concerns?
- Content and educational background
- What is their educational level?
- How much do they already know about this content? Will this be mostly uniform or vary greatly?
- Learning preferences
- How do they prefer to learn?
- What obstacles may they face while learning?
- What is their attention span?
- Do they generally want to interact? How will different interactions help them?
- What is their level of digital literacy? What technologies do they have access to?
- Will a change to a different delivery format impact who your audience will be? If so, how will the answers to the above questions change?
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