Cover of the report.

2022 SNAP-Ed Indirect Education Impact Report


March 14, 2023 - Author:

The Big Picture

200,438 total estimated reached.

97,600 newly reached.

This number represents people reached by education outside of group classes, online classes, or through social marketing messaging.

MSU Extension Action

MSU Extension partners with Michigan Department of Health and Human Services (MDHHS) to provide Supplemental Nutrition Assistance Program Education (SNAP-Ed), a nutrition education program to reduce hunger and food insecurity and promote healthy eating habits.

Our Goal

The goal of SNAP-Ed is to improve the likelihood that persons eligible for SNAP will make the healthy food choices within a limited budget and choose physically active lifestyles consistent with the current DGA and the USDA food guidance.

The Impact

Indirect Education Effort by Project

  • 41% Community-Based Projects
  • 37% School-Based Projects
  • 14% Food Access Projects
  • 9% Early Childhood Projects

Estimated Reach by Indirect Education Channel

  • 51,933 Hard copy materials
  • 48,809 Electronic materials
  • 23,824 Nutrition education reinforcement items
  • 21,491 Articles
  • 17,669 Community events/fairs - in which participated
  • 14,484 Radio public service announcement
  • 8,250 Fact sheet
  • 7,440 Radio interview
  • 2,060 Software application
  • 628 Podcast
  • 141 Videos

Top Education Topics

  • Fruits and Vegetables
  • MyPlate and Food Groups for Healthy Eating Pattern
  • Dairy
  • Protein Foods
  • Food Preparation, Cooking, and Food Safety

MI Health Matters Social Media Reach

  • 4,043 Instagram Touches
  • 21,025 YouTube Video Views
  • 8,100 Pinterest Pins
  • 48,315 Facebook Touches


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