Analysis of Healthy Food Incentive Programs' Impact on Farmers Market Vendors in Michigan


December 4, 2017 - Laura Goddeeris, John Mann, Jeff O'Hara, Steve Miller, Elissa Trumbull, <$authorEmail>

Healthy food incentive programs like Double Up Food Bucks are intended to accomplish three key types of impacts: 1) help lower-income people buy and consume healthier food; 2) assist farmers with accessing new markets and increasing sales; and 3) increase dollars circulating in the local economy.

Because evidence of these effects is not well known, this study explores the influences of Supplemental Nutrition Assistance Program (SNAP) incentives like Double Up on local food market activity. The contribution of this document is to examine how the DUFB program in Michigan has impacted Michigan farmers and vendors.

In particular, this study explores the following questions:

  • How have farmers market incentive programs impacted local food market activity?
  • How do results vary based on community, farmer, and/or consumer characteristics?
  • What conclusions can we draw to better understand local food’s impact on the local economy literacy and support organizations’ capacity to track indicators of market activity?



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