Introducing Food Safety Labels in Complex Food Supply Chains: Evidence from a Choice Experiment in NigeriaDOWNLOAD FILE
May 8, 2019 - Author: Awa Sanou, Lenis Saweda O. Liverpool-Tasie, Caputo Vincenzina, John Kerr
Awa Sanou, Lenis Saweda O. Liverpool-Tasie, Caputo Vincenzina, John Kerr 2019. Introducing Food Safety Labels in Complex Food Supply Chains: Evidence from a Choice Experiment in Nigeria, Food Security Policy Research Brief 93, East Lansing: Michigan State University.
- Maize traders respond to attributes their buyers care about and will pay a price premium for.
- Wholesalers who sell to buyers (other large traders, large feed mills, food companies) who know or care about aflatoxin exhibit the highest mean WTP for aflatoxin safe certification.
- Traders who sell to consumers consistently have a low WTP for aflatoxin certification; consistent with the fact that they don’t know about aflatoxins.
- Traders selling to consumers exhibit the highest WTP for low moisture content, an attribute they are familiar with, but it is an incomplete measure of aflatoxin contamination.
- Nigerian traders trust reputable domestic organizations over foreign ones for aflatoxin certification.