Economics of Healthy Food Incentives at Michigan Farmers Markets: Study Highlights


August 8, 2017 - Laura Goddeeris, John Mann, Jeff O'Hara, <$authorEmail>, Steve Miller

This brief summarizes key findings and next steps from a study conducted by Michigan State University, in partnership with the USDA Agricultural Marketing Service and Fair Food Network, evaluating the estimated potential economic influences of SNAP incentives on farmers and markets. The study is the first to use USDA Census of Agriculture county-level direct to consumer sales data (DTC) as a proxy for market sales to isolate the effects of SNAP authorization and the presence of SNAP incentive programs on farmer sales.

This brief is authored by: 

  • Laura Goddeeris, Specialist, Michigan State University Center for Regional Food Systems
  • John Mann, Assistant Professor of Agricultural, Food, and Resource Economics, Michigan State University
  • Jeff O’Hara, Agricultural Marketing Specialist, U.S. Department of Agriculture – Agricultural Marketing Service
  • Steve Miller, Assistant Professor, Department of Agricultural Food and Resource Economics, Michigan State University
  • Rich Pirog, Director, Michigan State University Center for Regional Food Systems 



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