10 Cents a Meal logo, featuring a smiling face with fruits and vegetables in hair.

Why 10 Cents Matters: A Framework


July 31, 2020 - Author: Kathryn Colasanti, , Michigan Health Endowment Fund

10 Cents a Meal for Michigan’s Kids & Farms (10 Cents) is designed to improve daily nutrition and eating habits for Michigan children and invest in Michigan’s agriculture and local food business economy. This state-funded pilot program matches what schools spend on Michigan-grown fruits, vegetables, and legumes with grants of up to 10 cents per meal.

This resource shows how the 10 Cents program works and the impacts it can have. It includes a framework (based on the 2018-2019 program design) that depicts how the incentive program contributes to healthier kids and stronger local economies, and a flow chart showing the businesses, groups, and organizations in providing food to schools or supporting 10 Cents.

Download the framework to learn more!


This framework was developed through a collaborative process facilitated by the Michigan State University Center for Regional Food Systems (CRFS) with input from program stakeholders. National partners provided reviews on an earlier draft of this resource. Funding was provided by the Michigan Health Endowment Fund.

For additional information about 10 Cents, visit tencentsmichigan.org and mifarmtoschool.msu.edu.



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