10 Cents a Meal logo, featuring a smiling face with fruits and vegetables in hair.

Why 10 Cents Matters: A Framework


July 31, 2020 - Kathryn Colasanti, <matts@msu.edu>, Michigan Health Endowment Fund

Updated on 8/2/2023

10 Cents a Meal for Michigan’s Kids & Farms (10 Cents) is designed to improve daily nutrition and eating habits for Michigan children and invest in Michigan’s agriculture and local food business economy. This is a state-funded program that matches what schools and other non-school sponsors spend on Michigan-grown fruits, vegetables, and dry beans with grants of up to 10 cents per meal. 

This updated resource shows how the 10 Cents program works and the impacts it can have. This framework (based on the 2022-2023 program design) depicts how the incentive program contributes to healthier kids and stronger local economies. The framework intends to illustrate the theory of change and does not include metrics for the result statements. 

See the previous 2018 version of Why 10 Cents Matters, A Framework. 


This framework was developed through a collaborative process facilitated by the Michigan State University Center for Regional Food Systems (CRFS) with input from program stakeholders. National partners provided reviews on an earlier draft of this resource. Funding was provided by the Michigan Health Endowment Fund.

For additional information about the evaluation work completed by CRFS on 10 Cents, visit foodsystems.msu.edu/10-cents-a-meal and mifarmtoschool.msu.edu.



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