Michigan MarketMaker

December 10, 2018 <rahrigj1@msu.edu>

Michigan MarketMaker is coordinated by staff at the MSU Product Center. It is an online interactive mapping resource linking agricultural product businesses with markets across Michigan.

What does Michigan MarketMaker do?

  • Links all parts of the food supply chain – farmers, processors, retailers, consumers, restaurant owners, institutional buyers and others
  • Provides a database for market research to assist entrepreneurs in identifying target markets

Use the MarketMaker tool today!

MarketMaker is a national network of states that connect farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers. It is an ever-growing partnership of Land Grant Universities, Departments of Agriculture, and food and agricultural organizations investing in a coordinated effort to build a virtual infrastructure that brings healthier, fresher, and more flavorful food to the average consumer.

MarketMaker was created at the University of Illinois at Urbana-Champaign in 2004 and is licensed to Global Food and Ag Network, LLC.

MarketMaker is hosted and maintained by Global Food and Ag Network, LLC, and is guided by an advisory board made up of representatives from among participating partner states.


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