Webinars: Sustaining Your Food Business During the Novel Coronavirus Outbreak

March 30, 2020 - Author: <rahrigj1@msu.edu>, Jean Chorazyczewski, Veronica Lehman, Alex Puglia, Missy Lapine, Chris Wendel

Strategies & Tips for Sustaining Your Business

The Michigan Good Food Fund hosted a webinar for food product makers on March 27, 2020.

The rapidly changing environment resulting from the novel coronavirus means that product makers need to respond quickly to sustain their businesses and meet customer needs. Watch this webinar recording to learn from industry experts at JPG Resources for strategies and tips for sustaining your business in this economic down turn.


  • Veronica Lehman, Pure Organic
  • Alex Puglia, JPG Resources
  • Missy Lapine, JPG Resources, Nutrition Health Coach, founder of Sneaky Chef Foods

How Do I Make It Work Now? Looking at Cash Flow During Novel Coronavirus

Economic impacts from the novel coronavirus require small businesses to pivot. This webinar by the Michigan Good Food Fund will provide you with strategies for assessing your immediate cash flow situation and addressing upcoming challenges for the short, medium, and long term. This webinar was recorded on April 3, 2020.

In this webinar, we cover:

  • Your cash flow: Tips on how to look at your 3-6-12 month rolling cash flow including your current expenses, projected spending, and your projected revenue.
  • Your capital needs: Strategies to think about the working capital you’ll need to cover expenses and made sound business decisions.
  • Funding Options: We’ll present resources for financing and what you’ll need to have ready and to apply for funding or loans.


  • Chris Wendel, Northern Initiatives, a Michigan Good Food Fund lender
  • Jean Chorazyczewski, Fair Food Network, a Michigan Good Food Fund partner
  • Jamie Rahrig, MSU Product Center and Center for Regional Food Systems, a Michigan Good Food Fund partner

About the Michigan Good Food Fund

The Michigan Good Food Fund (MGFF) is a new public-private partnership loan and grant fund created to finance healthy food production, distribution, processing, and retail projects that benefit underserved communities throughout Michigan.

About JPG Resources

Based in Battle Creek, Mich. and founded in 2009 by former Kellogg executive Jeff Grogg, JPG Resources advises brands through product development — with clients ranging from startups to global companies with $100 billion or more in annual sales.

About Northern Initiatives

Based in Marquette, MI, Northern Initiatives provides financing solutions for small businesses around the state.



Accessibility Questions:

For questions about accessibility and/or if you need additional accommodations for a specific document, please send an email to ANR Communications & Marketing at anrcommunications@anr.msu.edu.