Cherry

Michigan Cherry Industry Research Priorities

Submitted by:
Cherry Marketing Institute
12800 Escanaba Drive, Suite A
Dewitt, MI  48820

Current Plant Protection Priorities

  • IPM Strategies for Spotted Wing Drosophila (SWD)
  • Disease protection (alternatives for increasingly difficult disease resistances to SI’s and SDI’s including leaf spot, brown rot, and mildew).
  • Insect protection (Plum Curculio, Cherry Fruit Fly, Mites, OBLR, San Jose Scale, and trunk Borers) via chemical and IPM efforts, basic biology and genetics.

Future Plant Protection Priorities

  • Emerging parasitoids for SWD.
  • Breeding program (leaf spot, Armillaria, etc.).
  • MRL issues that impact the export markets.

Current Marketing Priorities

  • New and expanded use of cherries- both sweet and tart cherries.
  • Pits and ways to reduce them in finished products.
  • Production trends world-wide by variety for tart cherries.

Future Marketing Priorities

  • Varieties and/or production practices to discover or improve marketable traits, i.e. firmer texter, nutraceutical content, larger size, fresh market, sugar/acid balance, color etc. (high density plantings).
  • Market Research
  • Production development (IPM / Sustainability).

Other Production Priorities

  • Computerized weather station network upgrading.
  • Wildlife management issues in tree fruit.
  • Ground cover and weed management.

 

Last Updated: September 2021

Plant Agriculture Industry Priorities

Programs

Researcher Resources

Office of Research Support

News & Publications

Michigan State University
  • Spartans Will.
  • © Michigan State University

MSU is an affirmative-action, equal-opportunity employer, committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential.

Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status. Issued in furtherance of MSU Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Quentin Tyler, Director, MSU Extension, East Lansing, MI 48824. This information is for educational purposes only. Reference to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned.

The 4-H Name and Emblem have special protections from Congress, protected by code 18 USC 707.

We comply with the Federal Trade Commission 1998 Children’s Online Privacy Protection Act (COPPA).